We Deploy Boring AI for SMEs.
The kind that actually works. No flashy demos. No six-month pilots. We find the repetitive work that's costing you time and money, then build AI that handles it.
The Origin Story
“I took my own company from 87 employees to 58. Same output. Less chaos.”
We were 87 people drowning in the same manual work every SME runs on — data entry, status updates, report generation, handoff after handoff. AI didn't just trim the headcount. It eliminated entire categories of work nobody should have been doing in the first place.
If your board handed you an AI mandate, you're facing the same question we faced: what do I automate first? We answer that in 14 days.
Ehmad Zubair — CEO & Co-founder, Cogent Labs
87 → 87
Team reduced. Same output.
0%
Less manual work in automated pipelines
2023
In production GenAI since day one
UNICEF
Among our deployed clients
How We Work Together
A ladder, not a leap.
We understand your business before recommending a single tool. Here's the path.
AI Basecamp
Join a free community of SME leaders. Use the same framework Ehmad used to restructure Cogent Labs and ship your first real AI win in 30 days.
Free · Weekly live sessions · Community
Who it's for
Executives exploring where AI fits in their business
The AI Audit
We map your operation and find exactly where AI saves you the most time and money. You get a prioritised roadmap, not software recommendations.
14 days · Fixed price · No maybes
Who it's for
Leaders with a mandate who need a clear plan to take to their board
AI Build
The 2–3 automations that pay for themselves fastest — built and deployed into your systems. Production-ready, not a proof of concept.
Custom scope · In production
Who it's for
Companies with a roadmap who need it built and shipped
What Our Clients Gain
The typical client outcome.
Real numbers from real engagements. Here's what working with Cogent looks like.
0+hrs/week
Freed up. The manual work your team spends on data entry, routing, and reporting — gone.
Across client engagements
0weeks
From audit to first automation in production. Not months of planning — weeks of doing.
Average implementation time
0×
More orders processed after AI replaced a manual dispatch workflow entirely.
Chughtai Lab — Healthcare
0%
Of our projects ship on time and on budget. Since 2023. No asterisks.
All engagements
Testimonials
“If you're looking for someone who not only delivers exceptional results but also collaborates closely with you to achieve your goals, I wholeheartedly recommend Ehmad Zubair and his team.”
Kara Uchtman
Co-founder, Narratize
“Cogent Labs have been absolutely incredible to work with. They are highly professional, extremely prompt, and bring a diverse range of skill sets to the table.”
Scott Garrison
OpenAI
“Working with Ehmad and his team has been an exceptional experience from start to finish. If you're looking for someone who can combine deep technical skill with strategic insight to build AI-powered systems that drive real business impact, Ehmad is the partner you want.”
Elle Hill
Founder, Hill & Co.
AI Basecamp
This isn't a course. It's a community.
Most companies spend 6 months debating where to start with AI. AI Basecamp is a free community that replaces that with weekly live work sessions and a real win in 30 days.
0
Days to ship
Weekly
Live Sessions
$0
Cost
Attended by executives from UNICEF, NHS, and 40+ SMEs across 12 industries.
What's Inside
Readiness Scorecard
Know exactly where you stand and what to fix first.
Weekly live sessions
Working calls where you bring real work and leave unstuck.
The 87→58 framework
Rank your opportunities and pick the highest-leverage move.
The community
A room of SME leaders deploying AI right now.
Path to the AI Audit
Go five levels deeper when you’re ready. Only if it fits.
Your board gave you the mandate.
We'll give you the plan.
14 days. $3,000. A prioritised AI roadmap your team can execute — or your money back.