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1. Who we are

Cogent Labs Inc. (“Cogent Labs”, “we”, “us”) is registered at 16192 Coastal Hwy, Lewes, DE 19958, United States. For data-protection purposes, Cogent Labs is the data controller.

Contact: hello@cogentlabs.co

2. What data we collect

We collect the minimum data necessary to operate the site and deliver our services:

  • Contact form submissions— name, email address, company name, and any message you send us via forms on this site (e.g. GoHighLevel forms, Calendly bookings).
  • Phone number and SMS opt-in data— if you provide your phone number and opt in via our website chat widget, we collect your phone number solely to send you SMS messages. See Section 6.
  • Cookie and analytics data— if you consent, we collect anonymised usage data via analytics tools (e.g. page views, session duration). See Section 5.
  • Marketing pixels— if you consent, third-party platforms (Meta, LinkedIn) may collect interaction data to measure ad performance. See Section 5.
  • Server logs— our hosting provider (Vercel) automatically collects IP addresses, browser type, and request timestamps for security and performance.

3. How we use your data

  • To respond to your enquiries and schedule calls.
  • To deliver the services you purchase (AI Audit, AI Build).
  • To send you information about AI Basecamp or our services, only if you have opted in.
  • To understand which pages perform well and improve the site (analytics, only with consent).
  • To measure advertising performance (marketing pixels, only with consent).

4. Legal basis for processing (GDPR)

  • Consent— for analytics cookies and marketing pixels. You can withdraw consent at any time via the cookie preferences panel in the site footer.
  • Contractual necessity— to deliver services you have purchased.
  • Legitimate interest— to respond to enquiries and maintain site security.

5. Cookies

We use a cookie consent manager (vanilla-cookieconsent) to let you choose which categories of cookies are active on this site:

  • Strictly necessary— required for the site to function (e.g. remembering your cookie preferences). These cannot be turned off.
  • Analytics— help us understand which pages work and which don't. Aggregated, no personal identifiers, never shared with ad networks. Off by default.
  • Marketing— used by ad platforms (Meta, LinkedIn) to measure whether ads lead to real engagement. Off by default.

You can change your preferences at any time by clicking “Cookie preferences” in the site footer.

6. SMS / Text Messaging data

If you provide your phone number and opt in to receive text messages from Cogent Labs (for example, via our website chat widget), we use that phone number solely to send you appointment-related and customer-care SMS messages, including confirmations, reminders, no-show follow-ups, and service-related updates.

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes.

Text messaging originator opt-in data and consent will not be shared with any third parties, except for aggregators and providers of the text message services (such as our CRM and telephony providers) as necessary to deliver the Service.

You may opt out of SMS messages at any time by replying STOP. Our full messaging terms are set out in our Terms & Conditions.

7. Third-party processors

We share data only with the following processors, solely to deliver our services:

  • Vercel— website hosting (server logs, edge network).
  • Sanity— content management system (stores site content, not personal data).
  • GoHighLevel— form submissions and CRM.
  • Calendly— scheduling and booking.
  • Meta / LinkedIn— advertising pixels (only if you consent to marketing cookies).

We do not sell your personal data to any third party. SMS opt-in data and consent specifically are never shared with third parties for marketing purposes.

8. Data retention

We retain your personal data only as long as necessary to fulfil the purposes described above. Contact form submissions and CRM records are retained for up to 24 months after your last interaction, then deleted. Server logs are retained for up to 30 days.

9. Your rights

Under the GDPR and applicable data-protection laws, you have the right to:

  • Access the personal data we hold about you.
  • Rectify inaccurate or incomplete data.
  • Request erasure of your data (“right to be forgotten”).
  • Restrict or object to processing.
  • Data portability (receive your data in a structured format).
  • Withdraw consent at any time (without affecting prior lawful processing).
  • Lodge a complaint with a supervisory authority.

To exercise any of these rights, email hello@cogentlabs.co. We will respond within 30 days.

10. International transfers

Cogent Labs is based in the United States. If you are located in the EU/EEA, your data may be transferred to the US. We rely on Standard Contractual Clauses and processor agreements to ensure adequate protection.

11. Changes to this policy

We may update this policy from time to time. Any changes will be posted on this page with an updated “Last updated” date. We encourage you to review this page periodically.

12. Contact

If you have questions about this policy or your personal data, contact us at hello@cogentlabs.co or write to: Cogent Labs Inc., 16192 Coastal Hwy, Lewes, DE 19958, United States.